ferguson could reasonably be described as britain's steve jobs given his unorthodox obsessed and sometimes bruising approach to making something beautiful. we'll talk about all those things, but did you think you were making something beautiful? >> i think that the encouragement i got from the airway part once they called -- >> rose: people wanted you fire. >> yes, exactly. one or two banners were up saying things. it was the combination and i knew the things it was doing was correct. so the board, the chairman and bobby in particular stood by me because they knew what was happening. by doing that, they knew we had something special in these young players back from scores. they all come to the first team roundabout the same time. when people were fascinated of today maybe they don't understand that those boys were the spell of the club. they created a fantastic spirit in manchester as it is today. >> rose: this is part of business for you. you went up there and they developed the taste test. what was the question. generally these things have a question. >> the main central point of the dis